Artificial Intelligence has become a powerful tool that allows you to boost business. The primary goals of AI in eCommerce are to sell more and improve customer experience. But how to use artificial intelligence in eCommerce. Here, we have listed some ways to use AI in eCommerce and improve your sales process.
Application of Artificial Intelligence in eCommerce
Today’s consumer is used to technology and goes to electronic commerce in a more natural way. You do this for convenience, to save time, and because this means you allow to compare various options before making a decision. Artificial Intelligence mimics human behavior.
AI is able to understand, learn, respond to particular situations, and interact. Among its greatest benefits is the ability to process large amounts of data in a short time, which helps make better decisions.
Today, the markets have already implemented Artificial Intelligence in their operations.
Artificial intelligence can be applied in various processes such as the production and distribution of products. Likewise, artificial intelligence applied to marketing helps to better know customers and accompany them during the purchasing cycle.
With personal experience and automated processes, purchases will be easier and modified according to customer needs.
AI-based technology is not only applicable to big businesses; if you have a small online store you can also use it to benefit yourself and consumers.
A couple of years ago, the integration of AI technologies into companies was slower. Some companies were already beginning to understand how Artificial Intelligence helps eCommerce and investing to include it in their processes.
There is a significant percentage of eCommerce willing to invest in AI. Around 85% of companies find that AI technology offers competitive advantages over its rivals.
The investment in AI technologies is being directed primarily to catboats. A chatbot is AI software that simulates human conversation through text chats or voice commands or both.
AI chatbots are able to communicate with consumers in real-time as if they were people. In this way, they can answer your questions and improve the customer experience.
How is Artificial Intelligence Used in eCommerce?
AI in e-commerce generally relies on complex machine learning algorithms that are trained with behavioral and transactional data in order to develop an understanding of online customer needs. Let’s see the top 7 uses of artificial intelligence in the e-commerce industry.
7 Real-Life Applications of AI Technology in eCommerce
Artificial intelligence can be successfully applied in e-commerce business to analyze data on consumer behavior, predict customer preferences, increase customer engagement, make adjustments to marketing campaigns, facilitate online store management, increase conversion rate, reduce transaction time, and provide customers with a better, personalized experience.
But you need to know how you can embed AI technology in business processes. That is why here we have presented here the 7 most common applications of Artificial Intelligence in eCommerce.
1. Customize Your Marketing Actions
Artificial intelligence can help you collect data from each of the users who visit your websites and personalize their experience throughout the process. This is what happens, for example, when products similar to what you are seeing appear in an online store.
Knowing the needs and preferences of your audience is essential to offer them the best service. This is one of the most common ways that AI helps in online marketing and it is being applied in large stores; especially in the most popular marketplaces. It consists of streamlining the purchase process, as well as designing specific campaigns and messages for each customer based on their consumption patterns.
2. Streamline Your Business Operations
AI here is mainly targeted at the production area. Robots can handle both mechanical and repetitive tasks in a company and allow employees to engage in other types of work. For example, people may spend more time finding other ways of doing business and even implementing their creative skills in favor of the company.
For eCommerce, this means a significant time saving, because machines can perform certain tasks faster than humans. And for employees, it translates into a better quality of life.
3. Improve Decision-Making Process
The ability to make strategic decisions based on knowledge of the outcome is no longer just fiction. Artificial intelligence has brought this into reality and revolutionized business decision-making. Thanks to deep learning, AI can provide accurate recommendations to users.
The AI system learns the user’s content preferences and pushes content that suits those preferences. In this way, the AI system helps users decide when making a purchase. But its function goes much further.
Now there are algorithms that predict purchase decisions. Amazon is one of the companies that already uses this technology. What it does is that according to the purchase patterns of a user, the algorithm determines what will be the next product to be bought. This store uses this information to ship the product to a distribution center before the order is placed. This ensures that delivery is much faster.
4. Improve Inventory Management
AI technologies allow you to have greater control over what you have in the warehouses. The Artificial Intelligence applied to e-commerce also contributes to inventory management.
AI technology offers many advanced solutions for inventory managers and allows for a great deal of serious control over inventory operations, allowing your inventory to better manage the entire process.
So, it is possible to know exactly if you have enough raw material to produce and what you need. And you don’t have to stop production because supplies ran out. You will also know which products you must replace to meet customer demand and where you should direct a production at any given time.
5. Optimize Voice Searches
Voice searches are increasing with advances in artificial intelligence technology. Voice search technology changes how we optimize websites for search marketing and allows the user to use a voice command to perform a search on the Internet.
What happens is that buyers prefer to search through speech rather than using the keyboard. This is closely related to the increased use of smartphones to make purchases or search for product information.
Voice assistants allow for better interaction between the company and the users. If as a business you are able to offer a good experience through this technology, you can generate more sales and business opportunities. Not only that, but it will improve the perception that customers have of you and this will result in more recommendations. More and more people are willing to use their voices to search and shop on the Internet.
Voice search is expected to become more popular in the next few years to take advantage of e-commerce. There are more devices that are compatible with this technology. Google Assistant, Siri, and Alexa are the most popular voice assistants.
6. Develop Image Recognition System
Artificial Intelligence helps develop an image recognition model that helps improve automatic product classification for e-commerce and allows machines to interpret and classify what they see in images or videos.
Visual search allows the user to find what they are looking for on the Internet through a single image. Automated image tagging helps eCommerce Brands increase conversions and allows companies to enrich and organize their product catalogs.
For customers, it is very useful since it is common to see a product that interests them but they do not know how to start the search. With an image recognition app, it is much easier, because they can do it from an image.
Now, it is not only possible to find the product, but also the store where it is sold, the price, and its characteristics.
Image search technology allows identifying texts that appear; objects, scenes, even people’s emotions. It is also capable of filtering photos and videos and making recommendations related to them to users.
7. Manage Customer Service Operations
Artificial intelligence gives customer service departments the ability to collect and analyze social, historical and behavioral data and gain a more accurate understanding of their customers, thus providing an exceptional, highly personalized customer experience. This is where chatbot software comes into play, through machine learning technology, chatbots are able to learn from interactions with users and can recognize, understand and respond to multiple queries at once.
Chatbots are virtual assistants that the company makes available to its customers. Chatbots are designed to answer frequently asked questions from customers, manage orders, and collect products, etc.
There are cases where the interaction is so precise that the person cannot distinguish whether he is talking to a machine or a human.
The AI chatbot robot saves time and manpower, as well as helps the customer deal with problems more efficiently.
How Artificial Intelligence is Transforming the eCommerce Industry?
Artificial intelligence is bringing a great change to the eCommerce industry. AI technology is utilized by online retailers to provide chatbot services, create personalized online experiences, and recommend products and services to online shoppers.
Benefits of Artificial Intelligence for Ecommerce Businesses
If you have an online store or plan to invest in a store, you should know the e-commerce tools that will help you get this done.
Artificial intelligence may be one of those effective tools because it has many advantages for any company today.
Artificial intelligence enables you to create products, set prices, deliver direct emails, create personalized ads, and build or suggest content for them.
AI technologies help improve productivity and increase sales, thus representing a great advantage for companies.
AI also helps in inventory management, so it is possible to automate the process instead of doing it all manually. This is a great advantage because time is saved and storage costs are reduced. In addition, the material available is precisely known, which avoids having to stop operations due to shortages and also prevents raw material leaks.
AI has also been implemented to search for products through images. Thanks to this, it is easier for a user to find something they are looking for just by taking a picture.
AI has many functions in businesses, and its benefits are equally diverse. Here are some of them:
- AI improves the quality of life of employees, who can also engage in more creative processes aimed at improving the business.
- AI reduces the risk of errors. This is greater when the human intervenes.
- AI lets machines take care of repetitive processes that can be cumbersome and exhausting for humans.
- AI makes it possible to anticipate changes in the behavior of consumers and the market in general, thus facilitating the adaptability of the company.
- AI also enables better decisions to be made by handling information more precisely.
Both employees and customers will be more satisfied.
The company will better manage relationships with users and will find the best way to retain them. They will be able to handle all processes more quickly.
Conclusion: We hope it has become clear to you how Artificial Intelligence can benefit your business and how AI can be used in e-commerce.