If you want to be successful in ICO marketing, you must have an SEO-friendly website to promote your ICO project and boost “token sale”. Here are 5 SEO tips to improve ICO website ranking and boost “token sale”.
5 Tips to Improve SEO for Your ICO Website?
Initial coin offering ( ICO ) is a type of Initial public offering using cryptocurrencies to raise funds for a project to enter the market.
ICO has been actively used by blockchain companies to raise funds and start new projects. If the number of start-up companies increases, the number of funds raised by each company also increases.
Below are 5 SEO tips you can incorporate into your ICO digital marketing plan to improve your website ranking and boost “token sale”.
1. Create a blog on your ICO website
During SEO, content marketing has proven to be very useful because it can help you connect directly with your audience and answer the questions they may encounter. Secondly, content marketing also allows you to use keywords and phrases that users are most likely to search, thereby increasing traffic to the ICO website.
To integrate content marketing, you can start by creating your own blog on your main website. Then start with market research, find out the audience’s queries about your project, and create small pieces of content that contain the keywords they are most likely to search for. In this way, you will be able to satisfy all the audience’s questions about your project. In addition, you will be able to generate a large amount of content with targeted keywords, each of which is separately indexed in Google’s database, thereby improving the overall reputation of the site and thereby ranking.
2. Speed Up Your Website
One of the most important but still overlooked aspects of a website with a good ranking is its load time. Google is considering this factor when indexing and ranking websites in the database. Generally, the loading time of a good website should be between 2 and 3 seconds, and a website that takes a long time usually has a higher bounce rate.
If you create a website that is too cumbersome, not only will it be ranked poorly by Google, but it will also not attract more visitors, so the contribution you receive will be reduced.
3. Optimize Your Site for Mobile
Mobile optimization is the key. There are more than 3.8 billion smartphone users around the world who spend more than 4 hours on their phones every day, so it is vital to make your website compatible with mobile devices.
If you try to improve mobile responsiveness and make your website mobile-friendly, you can not only bring new supporters and investors to the project but also increase your chances of getting a higher ranking in Google search.
Since 2015, Google has been using mobile responsiveness as one of its factors when indexing and ranking websites.
4. Use Long-Tail Keywords
When preparing a blog or even a website, try to include some long-tail keywords that are more specific than one or two keywords. This will help Google clear similar results, so as to determine the website to be displayed based on user queries.
As you can see, for the keyword “ICO company”, high ranking company is displayed, and if you specify the keyword and type “How to launch an ICO”, the relevant results will be displayed.
5. Improve User Experience
An important aspect of SEO is to design and develop a user-friendly website. Since Google takes into account the average time users spend on your website, you need to make sure that users can easily navigate through the various components.
The easier your journey, the longer he will stay on your website. For example, when designing an ICO website, you can make the title clearly and accurately refer to the solution you are building in a single line.
You can then have options or tabs that allow users to choose to buy tokens or read white papers, then select the problem statement, the solution being built (brief introduction), etc.
In this way, users can jump from point A to point B easily, so they are interested in learning more about your project.
Building an impressive and SEO-friendly website for your ICO launch and blockchain startup is one of the most important aspects of a successful token sale. A well-designed and responsive website can serve as the foundation of your ICO marketing strategy.
If you incorporate these 5 SEO tips into your ICO website, you will be able to generate optimized content that will highlight your ICO project, improve website ranking and boost ICO token sales.